Have you tossed around the idea of selling your art? The connectedness of our world — and the widespread availability of various technologies — has made it easier than ever before to turn your work into a side gig. In fact, some artists have been able to generate thousands of dollars by using various marketplaces and platforms to promote and sell their paintings, pottery, handmade jewelry, and other creations.

If you are finally ready to begin selling your artwork professionally, yet still need time to create new art and work at your day job, use these helpful tips.

Learn how to legally start and run a business

Although you may be able to get away with it, selling your artwork without the proper permits and licenses can result in harsh penalties. On top of fines, some states arrest individuals who are selling products (even homemade goods) “under the table.” Rather than risk everything you’ve worked so hard to earn, commit to running your business legally.

To launch a business that earns you passive income from your art, research what is needed to operate both online and in-person. Most individuals start this process by applying for all of the essentials, including a business license, sales tax permit, and an Employer Identification Number (EIN). Even if you never plan on hiring employees, having an EIN (which is also referred to as a Tax ID Number or TIN) helps identify your business more easily. This number is often required for filing your taxes, applying for a sales tax permit, and opening a business bank account.

Promote your work on social media

Once you’ve officially launched your business, develop a social media strategy for promoting your art. Generating excitement around your brand is super helpful when looking to attract attendees for your upcoming events, workshops, and gallery unveilings. It can also help connect you with people who want to purchase your work online and locally.

Rather than simply posting pictures and descriptions of your work, get creative with how you market yourself. Use videos, Instagram Reels, and TikTok posts to give your fans a behind-the-scenes look at your process. Make all of your posts fun and engaging for the best results. 

Approach area galleries, cafes, and event organizers to sell your work

As you begin to promote yourself and your work, begin approaching local organizations that can help you sell your work. This is key when looking to earn a passive income. Approach boutiques, local cafes, art galleries, and the like to see if they’d be interested in carrying your items. Oftentimes, there is an application process involved with arrangements like this.

Additionally, you should begin signing up for local farmers markets and vendor fairs. These are excellent places to display and sell your art. On top of sales, getting exposure within your area is also a valuable investment of your time. Unlike applying to have your work featured and sold at a cafe, gallery, or boutique, being accepted by vendor fairs and markets is much easier. However, keep in mind that selling your art at these kinds of events is a substantial time commitment.

Set up an online store and work space

Another essential component in having a successful side gig is making your art available online. Whether you sell paintings, earrings, or sculptures, this is critical for boosting your sales. It is also helpful for those who love your work, but cannot buy it on the spot at a vendor market or farmers market. Having an online store also makes it easier for individuals to recommend your work to others.

If you create much of your art from home, eventually, you may require more space to work. You can easily find apartments for rent in the Austin area by searching online and filtering for price, neighborhoods, and amenities. Currently, suburban apartments start as low as $600 per month, while centrally located downtown residences start at $1,500 per month.

Thanks to the latest ecommerce platforms, you can have a store up and running within an afternoon. Those with minimal tech experience can effortlessly upload pictures, write product descriptions, and select payment options.

Starting a side business to sell your work is a thrilling decision. Rather than wait for the “right” time, begin pursuing your dreams today.

A Spacious Place is dedicated to helping individuals with special needs create art in their communities. Learn how you can make a difference today!

~Amy Collett acollett@bizwell.org